Wednesday, January 31, 2007

Synergy is priming our minds

Making money means selling as much of the product as you can with spending as least as possible to produce it. Synergy is a great money saving tool if you are coupon clipping or money hungry. It seems that any information I seek out through media is tainted by gatekeepers. Therefore, I like to keep my inquisition more to the less objective sources of media and analyze what I see for myself. Movies are produced by numerous companies, and with limited space, I picked a favorite, The Sleeping Dictionary. The company behind this medium is Time Warner. Time Warner is one of the bigger corporations that control the media we view. Because the control books, magazines, music, cable, etc., the corporation has the ability to use one medium to advertise another. For example, previews tell the view of other movies coming out but the viewer doesn't realize by seeing that movie as well, Time Warner is ultimately making more money. By buying Time magazine, we are supporting the same corporation that might have advertisements for the same movie. A cable station, Time Warner is the nation's second largest provider, may have a commercial to again introduce that movie. A article in Lind, by Gorham, introduces a psychological term called priming. Because we see this movie so many times throughout different mediums in the media, there is a good chance that when we go to the theater we may choose the Time Warner movie. This is because the use of synergy has primed our mind and influence our schema of what we look for in a movie, and that their movie looks like a good pick.

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